We help create a sustainable financial future for your organization.
Money for Ministry is here to generate more estate gifts for you. We partner with Christian nonprofits to discover hidden legacy donors, cut through confusing legal jargon, and speak to your donor’s heart – inspiring them to give.

What makes us different? We promise more prospects, more estate gifts, and more focus on the language of faith and family.

We make your fundraising game-changing.
Did you know that before 2050, somewhere between $30 to $60 trillion will change hands from one generation to the next? Our team will help position your organization for maximum impact. Campaigns raise funds, but programs can move mountains. Ready to discover your gift potential during this significant time in history?

Estate Gift Potential

To learn more about how our approach to planned giving and how you can turbo boost your program, request your free copy of Mike Buwalda’s book Ride the Wave: Embracing History’s Biggest Flow of Wealth and Worship with Estate Gifts.

Get the Free Book
“We received a check in the mail yesterday for $125K from a deceased donor. She was a 102-year-old widow with no children. Her estate was worth $1.5M of which Rockford Rescue Mission received 8%.”
-Rockford Rescue Mission

More joy. Less need.
Money for Ministry’s goal is to see every family include a gift to ministry in their will. We’re driven to help Christian organizations appeal to the heart of their donors and communicate the impact their legacy can have.

Your donors find joy when they leave an estate gift. They’re supporting God’s Kingdom, and a mission they care about. You’ll find joy as you receive God’s provision for your ministry.

More heart to heart conversations. Less legal jargon.
We speak the language of faith and family legacy. Planned giving has a reputation for being legal, dry, and hard to understand. However, we believe that if your donor considers planned giving through the lens of biblical stewardship, including a gift in their will becomes an act of worship; a genuine “thank you” to God for everything He has given.

Money for Ministry makes planned giving simple.
We work as an extension of your team to put time, resources, and manpower on your side. Plus, we remove the pressure of feeling like you have to be a planned giving “expert.”

Our approach is unique.
Many planned giving programs deliver content that appeals to the top portion of your donor base and little else. But our research shows that your small, regular donor base actually contains some of your biggest gift potential – and they respond to ongoing conversations. Cultivating relationships leads to conversions, and we help you invest in every donor on a heart level.

Together we’ll begin a dialogue with your donors that inspires them to consider an estate gift – maybe for the first time.

IDENTIFY

Many potential givers are below the radar; disguised as small, monthly donors. We’ll help you discover and approach these individuals strategically.

INSPIRE

Donors respond to inspiration rather than information. Tips and techniques only move the needle so far. With Money for Ministry, your donor will begin to see their legacy in light of their faith, love for God, and passion for your organization. We speak the language of “faith and family.”

ACT

Through ongoing dialogue that nurtures and guides your legacy prospect, they’ll be encouraged to take action through the easy process of adding your organization to their will. The proof is in your ROI. Our average client receives $39 for every dollar they invest with us! 

Estate Gift Potential

Are we a good fit for your organization?
At Money for Ministry, we believe the most successful partnerships grow from a foundation of shared values. Here are a few of ours:

  • We are committed to the cause of Christ and motivated by our love for the Lord, our families, and our community.
  • We believe legacy giving goes far beyond a legal transaction – it is an act of the heart that can impact lives for years to come.
  • We believe legacy giving isn’t just reserved for the wealthy. In fact, “ordinary,” faithful donors are often a client’s biggest source of future impact.
  • Building a sustainable planned giving program requires intention and is most effective when you commit to the long haul.
See More of Our Values

Q. What is legacy giving?
A. Also called “estate gifts,” “planned giving” or “gifts in the will,” legacy giving is the process of a donor designating a financial or asset-based gift to a nonprofit in their will or trust. It’s basically adding their favorite nonprofit (you!) as an heir to a portion of their estate or will.

There are a variety of ways to structure estate gifts: some tools offer tax benefits, others pay the donor a monthly stipend throughout their lifetime. All planned gifts are arranged now to be given later, after the donor has passed away.

We like to refer to legacy giving as “an act of worship.” If we really believe God owns everything and we’re simply stewards of His resources, it’s easy to think about blessing a ministry or cause we care about as a “thank you” to Him.

Q. Will adjusting our planned giving program increase my workload?
A. No, Money for Ministry’s goal is to make things easy for you. We do the work for you. You simply choose how involved you want to be. Even if you do nothing, 80% of your results will come through our automated process.

Q. I don’t understand the legal jargon of planned giving. How will I be able to communicate clearly to my donors?
A. You’re not alone – technical talk is confusing. People are much more likely to respond when you lead with inspiration rather than information. The vast majority of planned giving donors start with a simple will.

Q. What kind of results can I expect from my planned giving program with Money for Ministry?
A. Our average client receives $39 in estate gift notifications for every dollar they invest with us! Compared to anything else you can do in fundraising, that’s an amazing return on investment!

Q. I’m not very web savvy. Is it okay if my communications lean toward direct mail instead?
A. Many people believe direct mail is outdated and ineffective, but our research shows that 80% or more prefer direct mail. We can promise you more prospects because we know how to appeal to them, inbox and mailbox.

Q. Do I have to stay in tight personal contact with every donor I hope to approach for an estate gift?
A. It is commonly believed that donors need personal contact to consider an estate gift, but 80-90% of newly surfaced donors have reported they do not expect or want a personal follow up. Ongoing dialogue through our automated correspondence does the work for you. In fact, many donors move from zero to a completed estate gift with no personal contact or follow up.

Our job is to help educate your prospects about the estate giving resources available to them. We regularly hear reports that our clients have received estate gifts from people they’ve never met. Many of these individuals never gave money to the organization while they were alive, were only on the mailing list, or only had a connection to the organization through a neighbor or loved one. Consistent, ongoing conversation is key – even if it’s just through mail-back correspondence.

Q. To get the biggest bang for our buck, should we start by approaching our major gift donors first?
A. Every donor is an estate gift prospect, and the majority of your “major” donors are currently hidden – disguised as small gift, monthly supporters just waiting to be found and nurtured. These individuals give on a consistent basis because they’re passionate about supporting your work and are strong prospects for leaving an end-of-life gift.

In fact, small gift donors donate an average of 10 times more in an estate gift than they gave throughout their entire lifetime.

What We Do

We help create a sustainable financial future for your organization.
Money for Ministry is here to generate more estate gifts for you. We partner with Christian nonprofits to discover hidden legacy donors, cut through confusing legal jargon, and speak to your donor’s heart – inspiring them to give.

What makes us different? We promise more prospects, more estate gifts, and more focus on the language of faith and family.

We make your fundraising game-changing.
Did you know that before 2050, somewhere between $30 to $60 trillion will change hands from one generation to the next? Our team will help position your organization for maximum impact. Campaigns raise funds, but programs can move mountains. Ready to discover your gift potential during this significant time in history?

Estate Gift Potential

To learn more about how our approach to planned giving and how you can turbo boost your program, request your free copy of Mike Buwalda’s book Ride the Wave: Embracing History’s Biggest Flow of Wealth and Worship with Estate Gifts.

Get the Free Book
“We received a check in the mail yesterday for $125K from a deceased donor. She was a 102-year-old widow with no children. Her estate was worth $1.5M of which Rockford Rescue Mission received 8%.”
-Rockford Rescue Mission

Why We Do It

More joy. Less need.
Money for Ministry’s goal is to see every family include a gift to ministry in their will. We’re driven to help Christian organizations appeal to the heart of their donors and communicate the impact their legacy can have.

Your donors find joy when they leave an estate gift. They’re supporting God’s Kingdom, and a mission they care about. You'll find joy as you receive God’s provision for your ministry.

More heart to heart conversations. Less legal jargon.
We speak the language of faith and family legacy. Planned giving has a reputation for being legal, dry, and hard to understand. However, we believe that if your donor considers planned giving through the lens of biblical stewardship, including a gift in their will becomes an act of worship; a genuine “thank you” to God for everything He has given.

How We Do It

Money for Ministry makes planned giving simple.
We work as an extension of your team to put time, resources, and manpower on your side. Plus, we remove the pressure of feeling like you have to be a planned giving “expert.”

Our approach is unique.
Many planned giving programs deliver content that appeals to the top portion of your donor base and little else. But our research shows that your small, regular donor base actually contains some of your biggest gift potential – and they respond to ongoing conversations. Cultivating relationships leads to conversions, and we help you invest in every donor on a heart level.

Together we’ll begin a dialogue with your donors that inspires them to consider an estate gift – maybe for the first time.

IDENTIFY

Many potential givers are below the radar; disguised as small, monthly donors. We’ll help you discover and approach these individuals strategically.

INSPIRE

Donors respond to inspiration rather than information. Tips and techniques only move the needle so far. With Money for Ministry, your donor will begin to see their legacy in light of their faith, love for God, and passion for your organization. We speak the language of “faith and family.”

ACT

Through ongoing dialogue that nurtures and guides your legacy prospect, they’ll be encouraged to take action through the easy process of adding your organization to their will. The proof is in your ROI. Our average client receives $39 for every dollar they invest with us! 

Estate Gift Potential

Who We Serve

Are we a good fit for your organization?
At Money for Ministry, we believe the most successful partnerships grow from a foundation of shared values. Here are a few of ours:

  • We are committed to the cause of Christ and motivated by our love for the Lord, our families, and our community.
  • We believe legacy giving goes far beyond a legal transaction – it is an act of the heart that can impact lives for years to come.
  • We believe legacy giving isn’t just reserved for the wealthy. In fact, “ordinary,” faithful donors are often a client’s biggest source of future impact.
  • Building a sustainable planned giving program requires intention and is most effective when you commit to the long haul.

See More of Our Values

FAQs

Q. What is legacy giving?
A. Also called "estate gifts," "planned giving" or "gifts in the will," legacy giving is the process of a donor designating a financial or asset-based gift to a nonprofit in their will or trust. It’s basically adding their favorite nonprofit (you!) as an heir to a portion of their estate or will.

There are a variety of ways to structure estate gifts: some tools offer tax benefits, others pay the donor a monthly stipend throughout their lifetime. All planned gifts are arranged now to be given later, after the donor has passed away.

We like to refer to legacy giving as “an act of worship.” If we really believe God owns everything and we’re simply stewards of His resources, it’s easy to think about blessing a ministry or cause we care about as a “thank you” to Him.

Q. Will adjusting our planned giving program increase my workload?
A. No, Money for Ministry’s goal is to make things easy for you. We do the work for you. You simply choose how involved you want to be. Even if you do nothing, 80% of your results will come through our automated process.

Q. I don’t understand the legal jargon of planned giving. How will I be able to communicate clearly to my donors?
A. You're not alone - technical talk is confusing. People are much more likely to respond when you lead with inspiration rather than information. The vast majority of planned giving donors start with a simple will.

Q. What kind of results can I expect from my planned giving program with Money for Ministry?
A. Our average client receives $39 in estate gift notifications for every dollar they invest with us! Compared to anything else you can do in fundraising, that's an amazing return on investment!

Q. I'm not very web savvy. Is it okay if my communications lean toward direct mail instead?
A. Many people believe direct mail is outdated and ineffective, but our research shows that 80% or more prefer direct mail. We can promise you more prospects because we know how to appeal to them, inbox and mailbox.

Q. Do I have to stay in tight personal contact with every donor I hope to approach for an estate gift?
A. It is commonly believed that donors need personal contact to consider an estate gift, but 80-90% of newly surfaced donors have reported they do not expect or want a personal follow up. Ongoing dialogue through our automated correspondence does the work for you. In fact, many donors move from zero to a completed estate gift with no personal contact or follow up.

Our job is to help educate your prospects about the estate giving resources available to them. We regularly hear reports that our clients have received estate gifts from people they’ve never met. Many of these individuals never gave money to the organization while they were alive, were only on the mailing list, or only had a connection to the organization through a neighbor or loved one. Consistent, ongoing conversation is key – even if it’s just through mail-back correspondence.

Q. To get the biggest bang for our buck, should we start by approaching our major gift donors first?
A. Every donor is an estate gift prospect, and the majority of your “major” donors are currently hidden – disguised as small gift, monthly supporters just waiting to be found and nurtured. These individuals give on a consistent basis because they’re passionate about supporting your work and are strong prospects for leaving an end-of-life gift.

In fact, small gift donors donate an average of 10 times more in an estate gift than they gave throughout their entire lifetime.